Oil and wine with Designation of Origin, rice from the Delta, sweet fruit from the banks of the Ebre River, mandarines and oranges, honey or traditional cakes and pastries are some of the products which can be found in rural shops in the villages throughout the four Ebre regions. This kind of shop is strongly tied to the rural environment and is a highly valued form of direct distribution, as it is linked so closely to the area and to the quality and craft of food products.